Five
Putting a friendly face on prenatal testing
Bringing clarity to prenatal testing
When Five approached us to help introduce their new app, NIPT Insights, they wanted to make reliable prenatal information accessible and less daunting for expectant parents. My role was to illustrate a world that put a friendly face on this delicate topic, transforming complex medical knowledge into approachable visuals.
Personifying professionalism
To convey trust, we created characters that personify the app’s expert advice—a team of specialists working together in harmony, each bringing their own warmth and expertise. Our goal was to show that, despite their differences, they all share one mission: to support parents with the best, most accurate information.
A story that puts parents at ease
We built a world that feels welcoming and supportive, designing visuals that ease worries and convey a sense of calm. By expanding on the app’s visual style, we created a character-driven story that guides parents through the pregnancy journey, ensuring they feel confident and informed every step of the way.
In Collaboration with Studio U Sumi
This project was created in collaboration with the talented team at Studio U Sumi, where I worked on a wide range of designs, from analog to digital. Together, we brought this project to life by combining strategic research with creative storytelling to shape a visual language that truly stands out. To explore more of Studio U Sumi’s creative work, visit their portfolio below.
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