Pastella

pastella

branding
digital design
illustration
branding

Hi there!

I am Stella! Designer at Norday by day, illustrator by night, and a proud owner of an unhealthy knitting obsession. With 7 years of experience under my belt, I love mixing illustration into my work and tackling tricky design challenges. My goal? To make visuals that stand out—and maybe get a smile or two.

What I make

01

Illustration

Turning ideas into quirky visuals, one line at a time.
02

Branding

Crafting identities that stick like a catchy tune.
03

Digital

Creating immersive digital experiences

Awards

Awards

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Red Dot Award for muZIEum

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School of Design Award for Likoglas

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Experience
History

Norday
Senior Visual Designer
 June 2021 – Today
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Currently, I’m a Senior Visual Designer at Norday, where I create immersive digital experiences, shape brands, and dive into everything from interface design to motion graphics. I’ve led projects ranging from interactive web designs to comprehensive rebranding initiatives—always with a focus on delivering engaging and impactful visuals.

Momkai
Visual Designer
 Sep 2019 – June 2021
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At Momkai, I focused on branding and digital design through their unique approach to memberful design. This meant crafting identities and digital experiences that connect and resonate deeply, using clear communication and thoughtful strategy to build lasting communities.

Studio U Sumi
Visual Designer & Illustrator
 Jan 2018 – Sep 2019
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As a designer at Studio U Sumi, I handled a diverse range of projects, from analog designs to digital experiences, blending illustration into my work whenever possible. My role covered the entire design process, including conducting research, gathering insights, and crafting journey maps. I also worked on branding, illustration, and contributed to video production and animation projects.

Tools & Skills

Figma
Illustrator
Photoshop
Indesign
After Effects
Lightroom
Art Direction
Problem Solving
Storyboarding
Wireframing
Animation
Illustration